![]() Phone: Reach out and call current/potential customers – you will learn more than you think.Email: Learn from every email you get what’s working and what’s not working.Google Analytics: When you collect specific actions (like participation in a campaign or from a landing page), it helps to segment the results.NPS (Net Promoter Score): Now that you have customers, you’ll want to keep them! We use Ask Nicely to deliver a quick survey and see how we’re doing and where we need to improve.Intercom: Once you know what people are doing in your app, prepare manual or automatic messages to customize their experience and move seamlessly from real-time to email.Here are some tools to help you measure these things: The actions of your product/business trialers and customers (look at what they do).To answer the kind of questions we suggested earlier, you’ll need to look at: Some of the best methods of doing this are automatic and behavioral, while others just don’t scale (but are still necessary). It’s difficult to ask questions that require data to answer if you don’t collect that data in a repeatable and scalable way. Pen and Paper: A sometimes highly encrypted method depending upon your handwriting.Google Docs: If you’re not using this, you’re missing out.Trello: An excellent way to manage ideas in an Agile note taking method – create stages of ideas and define the “above the line/below the line” differentiators.Workflowy: A no-nonsense method of creating lists that is surprisingly powerful.It works on your phone and laptop for notes, pictures, voice notes, and everything. Evernote: An all-purpose note-taking tool.Tools that are great for this process include: ![]()
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